MAXFIND electric skateboards are popular all over the world, Chinese hardware technology entrepreneurs will usher in high light moments

MAXFIND electric skateboards are popular all over the world, Chinese hardware technology entrepreneurs will usher in high light moments

June 18, 2019

Reporter: Economic Observer, Chen Yifan

Interviewed: MAXFIND CEO, Liu Haibing

Interview address: CES ASIA exhibition site


The low-tech manufacturing industry, which has been engaged in the "smile curve" for a long time, made China a "world factory" in the 1990s. The accumulation in this industrial chain is that China still becomes the network center of the "world factory", even if wages rise, China's labor productivity is still much higher than that of Southeast Asian countries such as India and Vietnam. According to a study by Wharton Morris Cohen, labor productivity is expected to increase by 6% to 7% per year by 2025.

For Liu Haibing, who also participated in the Zhijiang Business Creation Experience Camp of Cheung Kong Graduate School of Business, China's long-term accumulation in low-tech manufacturing has given his company a great advantage over Europe and America in terms of cost and iteration cycle.

Maxfind electric skateboard is Liu Haibing's entrepreneurial project. He just released a new product of Maxfind at the exhibition, which has been innovated in terms of battery life and structure.

electric longboards

At the beginning of the business, Liu Haibing determined that his user group is a group of heavy skateboard users who would really be used to travel, rather than just playing and playing. However, he believes that the small benefit of the user community is that it can be targeted to improve performance based on the feedback of these heavy users, making the product more mature. Moreover, the hub motor used by it is a thing that has matured in recent years, which makes the industry including balance car, electric four wheel and electric skateboard still in its infancy. When the market is not mature, it is more conducive to the competition between enterprises in the industry.

In this new product, the power of the supply chain is reflected. In the development process, a total of 30 sets of molds were polished, and more than 30 factories were to be worked together to help them complete the details. In the motor part, they need to find a professional motor factory to complete the R&D design and structural update of the production. In Liu Haibing's view, although the electric skateboard market started in Europe and the United States, due to the rapid iteration of products, the performance level of China's current electric skateboard products has been flat with foreign countries and will even catch up. “We have iterated 5 products in 4 years, and some international electric skateboard companies may not have a new product in 3 years, or just some micro-innovations in the original products.”

electric skateboard

Cheung Kong Business School's intellectual entrepreneurship MBA technology partner - Songshan Lake Robot Industry Base promoter, Dajiang Innovation Chairman, Hong Kong University of Science and Technology Professor Li Zexiang once described the Pearl River Delta's supply chain advantage: "The iteration speed here is 10 in the United States. Times, our cost is one-tenth of them. This is our biggest competitive advantage."

The story of MAXFIND, in fact, has been staged in the DJI drone.

At one time, several Berkeley students raised $45 million to make handheld drones, but it was too late to mass-produce, because it’s a handheld UAV product that requires at least hundreds of parts, each part Look for two or three suppliers, each of which must communicate two or three times. Not to mention the time cost of transportation from the United States to China, the possibility of thundering among suppliers is also great. In the end, Dajiang made the drone, and Lily paid a price of nearly 200 million US dollars. The advantage of the supply chain is that there is a high probability of stepping on the “mine” in the process of finding suppliers. Li Zexiang once said, “Looking for suppliers in small shops on the streets of Shenzhen, 9 out of 10 small shops have problems, and the probability of stepping on mines is 500%.”

"In the past 4 years, we have stepped on the thunder that has been stepped on, and almost none of them have fallen." Liu Haibing said. For example, in the case of a battery alone, an electric skateboard requires a high-rate battery, secondly requires stability, and needs to be well matched to the motor. If you can't find a suitable battery, the electric skateboard of a container will be sent to the United States. It may take half a year after the battery is dead. The reason for the details may be that one of the chips does not use a brand of chips, so the problem of discharge will occur. The problem of such details may result in the recycling of an electric skateboard for a container.

electric skateboard

There are also motors, and now Liu Haibing has iterated to the fifth motor, the speed is getting faster and faster, and today their products can climb 35% of the slope. However, if the power is very strong, after running very fast, the heat dissipation problem will be very serious, it may burn to the customer's hand, or bring some problems such as the melt deformation of the tire skin. Therefore, in the process of solving the speed, it is also necessary to The temperature is controlled, which requires a lot of testing, such as changing the diameter, thickness, length, etc. of the copper wire.


Production cost, time cost and opportunity cost are the “killers” that Liu Haibing seems to compete with competitors in the international market. Because of the previous run-in, “I may be able to run all my supply chains in two weeks, supply chain. It's very cumbersome, it can't be solved once, it needs repeated collisions, tests, feedback and adjustments." Opportunity cost, a seemingly simple product, the actual complexity is very high, from the motherboard to the motor to the algorithm, there are high standards It means constant innovation and iteration, testing in many dimensions, and if there is no high-frequency communication with the team and the corresponding manufacturers, it may be flawed in a certain detail.

"In the fifth year, I think our situation can be very optimistic." At the end of the interview, Liu Haibing stepped on his skateboard and slid toward his booth. In the morning, many domestic and foreign users came to communicate with them. Importers who have the technology, channels or similar products showed great interest in their products.

electric skateboard

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January 17, 2020

Happy New Year! It’s 2020 now, right, so now here we are, The Chinese Lunar New Year Holiday is coming! We will have a quite long Holiday, a 20 days holiday, from 11th Jan 2020 to 10th Feb 2020.  

You might say ‘what?’ i might say Yeah, our Assembly department been hard-working for the past year, day to night, catching up with order testing and improving, and prepare more stock for fast shipping. The after-sale department had been always trying their best to help our customers to solve problems they met, Shipping department colleagues need to keep asking the newest update from the carrier, make sure every skateboard can arrive at their destinations safely in time. We thank them for what they did in the past year, 2019, thank you Maxfin families!

We know you might still get some questions, so Let’s us answer you by Q&A:



Q: When will you ship my skateboard if I order during your Holidays? I’m from the U.S by the way.
A: We will ships, as usual, the order will be arranged to be ship out within 1-2 business days from our U.S warehouse by UPS or FedEx.


Q: When will you ship my skateboard if I order during your Holidays? My shipping address locates in France. (or other Europe countries we can ship to)
A: Orders need to wait until February 1st to arrange your order delivery.


Q: When will you ship my skateboard if I order during your Holidays? I’m from Australia(or other countries we don’t have warehouse )
A: Orders need to wait until February 1st to arrange your order delivery.


Q: When will you ship my order if I ordered parts or accessories?
A: Orders need to wait until February 1st to arrange your order delivery.


Q: Why you don’t arrange to ship from 23th Jan to 30th Jan?
A: During the holiday, all of our colleagues need to take turns to arrange shipment Because we hope all of our colleagues can spend the most important 7 days with their own family, so we don’t arrange any shipment in these 7 days, we will start to arrange shipment again on 31st Jan.


6. Q: Will skateboard out of stock? 

A: There is such a possibility, we will build and ships when we back to work if your skateboard order was out of stock.



Q: When will you reply to my questions? My ticket number is #14xxx, thanks.

A: Our after-sale colleagues will reply to your ticket on 1th Feb, if there are too many tickets, we might need 1-2 more days to reply you, we hope you can understand, thanks in advance!


Thank you again for your understanding, Happy new year to you and your family!

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